Are you in need of a suit jacket, or food ready before your party night? These are a few daily examples of our living encounters, and what comes to mind when one is faced with these situations, E-commerce. For clothing, Uniqlo is just a few clicks away, and Domino’s provides just one of the most convenient online pizza delivery services out there. E-commerce is like any type of businesses where buying and selling happen online. As this industry solely based on the internet, Digital Media plays a major role in any business development riding through digital mediums. The fast growth of digital devices and internet gives quicker access in selling and purchasing merchandise with convenience.As the importance of E-commerce now sits at a familiar place to many businesses, organizations will begin to focus more on delivering the efficiency in an E-commerce website, this includes utilizing appealing visuals, easy and efficient user journey, and is stocked with attractive priced products that are in high demand. The concentration now slowly shifts to the importance of driving traffic to the E-commerce website, which will be the core for a business’s ROI.Quick Introduction, SEO stands for Search Engine Optimization. There is a set of optimizations a SEO Specialist can take in order to increase an e-commerce website’s rank, which also means placing higher in searches on Google and other search engines. These actions include using relevant keywords in e-commerce website’s text. The relevancy factor plays a huge role in placing ads at top ranks in search engines, this then results in having more people spotting your brand first before the competitors. They then proceed to enter the E-Commerce website to learn more about your business, and then convert.With more than 1 billion websites active today, the competition on Google and other search engines can be rough. If you want your E-Commerce website to work, it has to be found first and easily, which means it is crucial that we consider every aspect of SEO’s role in E-Commerce optimization. Search engines look at a very varied range of continuously developing factors when deciding which websites to rank. Some of the main ones include having original, high quality, and relevant content to a specific subject. Websites with smooth technical values like fast loading time and user-friendly navigation usually deliver a great user experience as well, which also factors into getting a high rank.In terms of PPC, it stands for Pay-per-Click advertising. PPC is a format of advertising offered by search engines like Google, Bing, Twitter, Facebook, and more. In general terms it is an advertising medium in which advertisers only pay when their ad is clicked. Targeting is one of the key benefits PPC has over traditional advertising. The budget set can be specifically spent on your most likely converting consumers, which increases the efficiency and quality of your advertising efforts without wasting too much money. Targeting methods can be ranged from location specific, to time, device, age and gender.With E-Commerce conversion sits as our primary goal, PPC ad formats offer a wide range of conversion prospects, such as search ads, a format of text ads that appear in search engine results depending on targeted keywords. The content of search ads is the key player in positioning top in search engines and attracting consumers when they’re searching through particular keywords. Through learning from the performances of different search content copies, we can further experiment what are the specific text styles consumers are more appealed to, such as different Click To Actions like “Buy Now!” and “Discover Now!” Similar concept applies to display ads, the Click-Through-Rate metric tells us how often a displayed ad is being clicked. With this, we can again optimize to different creative visuals, and make them more adaptive to various target audience.Speaking of SEO and PPC’s role in E-Commerce optimization, Google Analytics allows us to further breakdown the performance of each webpage and how consumers behave in each of them. For example, Bounce Rate of a certain page tells us how often consumers leave without moving onto another page, this basically highlights an attraction issue if the rate is too high. We then troubleshoot the webpage and move on to find out how to keep the consumers interested and continue browsing.SEO and PPC complements each other. At the end of the day, it’s all about bringing traffic to E-Commerce website, having a better understanding of consumer behavior programmatically, and working towards a higher ROI.